The Real Estate agency that helps people find their place in the world.

Services

/strategy
/purpose
/naming
/brand identity
/logo design
/brand video
/web design

the quest

Real estate agencies, especially in areas overwhelmed by tourism, often carry somewhat negative connotations. These perceptions intensify with luxury properties, commonly linked to the displacement of local populations by seasonal tourism that generates quick wealth. This can particularly hinder the acquisition of properties to expand their sales or rental portfolio.


The Costa Tropical in Granada, Spain, is partly affected by this trend, and these biases were impacting the work of Select, a high-end boutique property search firm with a distinctly different approach that needed to be clearly conveyed through a refreshed branding.

Logo with the letter 'S' intertwined, the word 'SELECT' below it, and the phrase 'Estate of Mind' underneath.

the revealed

truth

/strategy

The Brave team wanted to get to know the people who had used Select's services to cross-check the information they were receiving from the client. This took us out of the office and on a journey along the corners of the Granada coast, where we met people who had personally experienced Select’s services. In-depth interviews were conducted, which later became the basis for testimonial videos that played a crucial role in the rebranding process and the relaunch campaign.


/purpose

There are people who see their job as a way to make things a little better. At Select, we found this mindset in the most genuine way. Deeply in love with their birthplace, the owners of Select took it upon themselves to ensure that the tourism development in La Herradura and the Costa Tropical, in general, would align with a careful selection of individuals who truly appreciate the region's natural and scenic beauty. People who would take care of it and enhance it, rather than simply "use" it for vacation enjoyment. Every transaction is seen as a match between a space and its people. Select's purpose: helping exceptional people find their place in the world.

The logo beige and white star in the middle, featuring a black star with four points on a white circle with a black background.

the Brave Brand

Fernanda and Silvia, two dynamic women fully aware of the significance of their role in people’s lives and their environment. Brave professionals who approach their work with the understanding that their role in helping people find a better life is almost a therapeutic mission.

Black and white illustration, black circle with white space and black star in the centre.
Close-up image of a white rose with a quote overlay that reads, "We don't sell houses we work to transform lives." The background is dark, emphasizing the soft petals of the rose and the text.

Brand identity

A change of home is a change of life, and the professionals at Select ensure the entire process flows smoothly from start to finish— from the search to potential renovations, including all the bureaucracy that such a process might entail. This unique way of working needed to be reflected in a discreet and elegant brand created by and for people who truly enjoy their work and the place where it unfolds. Because some people have beautiful dreams, and helping them make those dreams a reality is a source of genuine happiness.

A real estate website showing property listings with images of villas, some marked as sold with "VENDIDO" banners in Spanish. The listings include details such as location, size, number of rooms, reference number, and price in euros.
  • A person standing in a pool with tropical palm trees and a sunset sky in the background, featuring the text 'CONSCIOUS' and a description of respecting and conserving the environment.
  • Close-up of a butterfly resting on a dark leaf in a dimly lit environment with green foliage in the background
  • Close-up of a person shaping a ring with jewelry tools at a workbench, with jewelry pieces and tools scattered on the surface. Overlaid text reads 'Empathetic' and a message about understanding clients' needs.
  • A hand holding a lit sparkler above water with the word 'INSPIRING' on the right side and Spanish text below.
  • Silhouette of a woman on a swing hanging from a tree at sunset, with the words 'EXCLUSIVE' and a logo for Select Real Estate.

Behind the logo

The search for a new home isn’t a straight path but one with curves that can be simplified with the right help. This support seamlessly connects those looking to sell with those wanting to buy. Distinct life moments unite and complement each other, creating a whole through a flowing element that links, gives meaning, and speaks to the infinite variety of lives possible within our time.
An elegant blend of curves and straight lines, with a hint of architectural design and a touch  of "haute couture" style.

Logo for Select Estate of Mind, featuring overlapping initials 'S' and 'E' in a minimalistic style, with the words 'SELECT' in bold uppercase and 'Estate of Mind' in a smaller, elegant font beneath.
Infographic with a black background and decorative elements related to real estate, including words and symbols, with text in Spanish describing various concepts like trust, finding dream homes, and continuous paths.
Black-and-white illustration of a skeleton with a large, circular eye socket, a nose, and an open mouth, with a black background.

Brand activation

Launch campaign

The thermal inertia of water is well known to anyone in the construction industry, but the technology raised many questions. What about electrical wiring? Can pictures be hung on the walls? Are there limitations on the types of windows that can be installed in a building? Is there a risk of water leaks?

The brand to be developed needed to both inform and reassure on all these aspects, while also conveying the unique origins of the technology. Especially considering that it was just the beginning:  behind the water panel, the company was developing a multitude of new technologies capable of revolutionizing the home of tomorrow with a completely sustainable foundation.

A seashell on sand with text about living in a house or sanctuary, and the logo of SELECT Estate of Mind.
A vintage black typewriter with a sheet of paper inserted, on a light background with the text 'We don’t sell houses, we work to rewrite stories'. The logo and name of 'SELECT' with the tagline 'ESTATE of MIND' are at the bottom.
A colorful betta fish with flowing red and blue fins swimming against a black background, with white and pink text above and below promoting private sanctuary living and a brand logo at the bottom.
A black-and-white image of a turtle swimming underwater with an inspirational quote about living in a private sanctuary, along with the logo and name of a brand called SELECT.
A sea turtle swimming underwater with a blue ocean background and a rocky seabed visible beneath.
Black and white promotional image with large seashells and text about living in a house or private sanctuary. The image includes the logo and name 'Select Estate of Mind' at the bottom.
Mobile website homepage for a real estate agency called Select Estate of Mind featuring a sea turtle and fish, with sections describing properties and options to explore and personalize your journey.
A website design featuring an underwater scene with a turtle and pink fish, advertising a tropical property estate called Select Estate of Mind, with sections of text in Spanish and images of modern houses with pools.
Website design for a luxury real estate company featuring a dolphin swimming underwater with fish, black background with text about private sanctuary, and images of modern houses with pools for sale.

Web design

The same dual spirit that shapes the logo—bridging sellers and buyers—is elevated to the web dimension. This site serves as an authentic catalog of lives already being lived, expressed through testimonials from real Select clients. At the same time, it’s an aspirational catalog for those seeking to begin their own story of renewal through the purchase of a unique property. Because not everyone is willing to leave their apartment and fancy car in central London to live biking through a natural park. But if that’s your dream, Select is your real estate agency.

Two women walking by the sea under a cloudy sky, smiling and engaged in conversation. A sailboat is visible in the background on the water. The scene appears to be relaxed and summery.

Fernanda and Silvia | SELECT Funders

“ Pending clients' review. ”

The results

✦
Select takes responsibility for caring for its sanctuary by actively participating in sustainability initiatives within its geographic area.

✦
Its human-centered approach to transforming lives has made Select the heart of a community that includes clients, suppliers, and local institutions, both online and offline.

✦
Opening of new offices in Marina del Este and Granada, solidifying its position as a leading provider of luxury homes throughout the province.

If you think your company is going through a period of change and you need a new point of view, be Brave, give us a call.

We are sure that, from the first conversation, and without any obligation, we can help you imagine a bigger future for your project.

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