An organization now capable of leading its entire industry toward a sustainable future.

Services

/strategy
/purpose
/brand identity
/logo design
/brand activation
/brand video
/brand activation
/web design
/brand activation
/purpose activation

the quest

IPPAG is a large international cooperative of producers and suppliers of merchandising products. It operates in a sector with many critics, as it is considered highly polluting and non-essential. They contacted us because the detachment from the brand was causing issues like lack of differentiation from organizations with similar objectives, loss of members to other organizations members demanding something tangible in return for their participation, limited reach in multiple countries… They genuinely wanted to implement significant changes, even if they weren't exactly sure what those were, and reflect them in an updated and powerful rebranding.

A modern, minimalistic graphic with curved lines in green, blue, orange, and gray, emanating from a point, overlaying a white background. The bottom contains the partially visible text: 'Embracing a new bright beginning'.

The organization that seeks to lead its entire industry toward a sustainable future.

the revealed

truth

/strategy

Trends showed that the risk of appearing as just another greenwashing agent in the market was very high. IPPAG understood that it had to responsibly acknowledge that its role in the world had changed, and that its purpose was no longer simply to build a commercial network or to be a disseminator of knowledge, as it had been until that moment, but rather to become a source of real transformation for its industry. And this should be done by understanding sustainability in its broadest sense: creating implementable practices that change the relationship between businesses and the market, the earth, and, why not, our bodies.

/purpose

IPPAG’s purpose was written in response to this change in its role: the institution would serve as a continuous call to gather change-makers who seek to transform their industry into a source of conscious innovation and sustainable growth. While awareness levels differ among member companies, the broader market trend toward more sustainable products made it possible to focus this purpose on both creating real impact and ensuring the sector’s viability in the medium term. IPPAG would assist them in a process of continuous improvement, finding themselves somewhere between what is good and what can be even better.

Circle with black diamond shape in white in center, beige color circle.

the Brave Brand

Florence Monsnier, General Manager of IPPAG, knows the branded merchandise industry is at a turning point that cannot be ignored, and the people within her cooperative are asking the organization to react. She understands the need to build differentiation and firmly believes in working with purpose: as long as the future lies ahead, she chooses to shape it.

Black and white illustration with black circle and black diamond shape in the center.

Brand Identity

The new brand identity had to reflect this change in role, taking into account the complexity of the environment in which IPPAG operates: a multitude of countries, languages, sensitivities, and market conditions... and the result had to be equally valid and engaging for everyone around the shared purpose. For this reason, IPPAG’s call had to be, in a sense, passive; the final decision, the feeling of being summoned as a change-maker, had to come from each member or prospect. IPPAG shows the path to transformation, but the decision to follow it or not depends on each of us. That’s why we sent an open invitation: THE MORE WE ARE, THE GREATER OUR IMPACT.

A foggy mountain landscape with a person standing on a trail, and the text 'Between the good & the better' overlaid.
Color palette and branding design with the logo 'IPPAG' in different color schemes and background images of mountains and sky.
Cover page of a document titled 'Brand Guidelines' with the subtitle 'Join Our Purpose!' and a logo at the bottom right corner.
IPTAG brand guidelines document page with the title 'Connecting the good and the better' and a paragraph about transforming needs into sustainable innovation.
IPPADG brand guidelines document cover with an abstract logo and text 'IPPADG' in colorful, geometric font.
Red background with white and colored text displaying 'IPPAG' logo and 'Secondary Logo' at the top left corner, along with smaller text at the bottom left corner reading '04 - IPPAG Brand Guidelines | 2023'.
Page from IPPAG brand guidelines document showing logo variations and grid alignment for branding consistency.
Collection of logo variations for the brand 'IPPAG' with different colors, backgrounds, and styles, some crossed out with black lines.
A brand guideline document for IPPAG shows various logo versions in different colors and background styles. The page includes a color palette with specific color codes and a scenic sky with mountains in the background.
A business card layout example with the IPPAG logo, the name Florence Mosnier, and contact information, alongside a red square featuring the website ippag.world on a light grey background.
A presentation slide showing layout examples with letter paper and envelope in red and white, branded with the IPPAG logo, for brand guidelines.
A professional business card layout example for email signature with the IPPAG logo, name, title, contact information, and a gray background.
Slide from a presentation titled 'Layout Examples 1' with two rectangular graphic placeholders, one white with the 'IPPAG' logo and one red with the website 'ippag.world,' and a landscape photograph with wind turbines on the left.
A slide titled 'Brand Pillars' displaying the company logo 'IPPAG' in the center, with three lines pointing to the words 'People' on the left, 'Ideas' in the middle, and 'Planet' on the right.
A presentation slide discussing the importance of people in sustainability, with a photo of a woman looking out of a car window at sunset on the right side.
A blue page with the title 'BRAND PILLAR 2'. The large word 'Ideas' with a lighthouse photo on the right. Text describes ideas as promoting conscious use of technology and resources for society and the environment. Footer indicates 'IPPAG Brand Guide
Green page from a report titled 'Planet' discussing climate change, biodiversity, and environmental commitments, with a small photo of a landscape with a winding trail, on a presentation slide.
Guideline page showing the use of arrows in branding design, with a large letter G, a landscape photo of a winding path in a green forested area, and colored blocks with text about guiding the way.
A style guide page displaying three variations of the Montserrat font: bold, medium, and regular, with alphabet and numbers samples.
Page from a branding guideline document showing different typography uses, colors, and a section of text about market needs and innovation.
A split-screen image with the left side showing text about typography examples and pillars, and the right side an aerial view of a city skyline at dusk with illuminated buildings and cloudy sky. Overlaid on the city image is white text and a red butt
A red rectangular banner with white text that says 'We are gathering change makers who want to turn their industry into a source of conscious innovation & sustainable growth benefiting their clients, employees & the planet.'
Red background with white text that reads 'ippag.world'.

Behind the logo

IPPAG is a well-known and respected institution, yet its new graphic identity needed to clearly reflect the brand’s new pillars. After 50 years with the same corporate red, we introduced new colors to signal transformation with a vibrant, energetic code. Additionally, a playful touch was essential. After all, Branded Merchandise is an industry tied to moments of leisure and fun. As a cooperative, IPPAG’s logo had to convey a collective spirit—a brand shaped by the synergy of diverse elements.This also emphasizes the diversity and versatility of its members and products. New elements, like colored arrows, add flexibility and depth, enriching the brand’s visual and conceptual language.

Logo of IPPAG with tagline segments: Better by the People, With Better Product Ideas, Better for the Planet.
A woman looking out the window of a car with a landscape of trees and rocks in the background, with a tan background and white text about nurturing lives, health, and safety.
A lighthouse on a rocky coastline overlooking the ocean, with a bright light at the top and a winding road along the coast under a clear blue sky.
Green background with a photo of a winding dirt path through lush, green hills and dense forest at the top right corner. Text reads: 'Planet. Committing to environmental safeguarding via daily actions.'
A black and white icon reflecting letters B and B, for Brave and Brands

Brand activation


Launch campaign

DimThe launch campaign summarized all the strategic brand and visual identity changes in a clear, straightforward way across a few pieces. These highlighted the cooperative as the guide for a steady process of improvement—step by step, yet accelerated by the presence and collaboration of everyone involved. *The more we are, the greater our impact.*

The Purpose Activation is opening unexpected doors for IPPAG, making it the leader they aspired to be.

Web design

Dimension, purpose, engagement, audiovisual richness and UX... even a new URL, ippag.world, for the cooperative’s new website. A permanent platform for IPPAG’s invitation, a meeting point for the change-makers who want to leave a legacy for People and the Planet through their Ideas..

Image of a woman smiling and looking out of a window, with text that reads "One step forward for the People".
A smiling girl looking out from a car window, with the text "One step forward for the People" at the bottom.
Poster with the slogan 'Fast forward to a brighter future.' showing three diamond-shaped images: a woman smiling, a lighthouse, and greenery. The text promotes IPPAG, a changemaker in the branded merchandise industry, encouraging innovation and susta
Graphic with three diamond-shaped images and the text 'Between the good and the better' above, and 'iPDPAC' below. The left image shows a person smiling looking out a window, the middle image is a lighthouse on a hill, and the right image is a landsc
Close-up portrait of a woman with short, light brown hair, green eyes, and fair skin, wearing a dark top against a plain light background.

Florence Mosnier | General Manager

“ Pending clients' review. ”

The results

✦
The perception of IPPAG is attracting so much interest that it is already helping in the recruitment of new members.

✦
IPPAG is about to definitively move from words to action through the full activation of its purpose.

✦
Counselor Magazine chose Florence Monsnier, main impulsor of the IPPAG transformation, person of the year 2024.

If you think your company is going through a period of change and you need a new point of view, be Brave, give us a call.

We are sure that, from the first conversation, and without any obligation, we can help you imagine a bigger future for your project.

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