True Identity Brands

Open Masterclass

Building Brands with Identity for founders, business creators, and professionals in a phase of building or transition.

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Why this masterclass

We live in a world of noise and sameness. Businesses evolve, but their brands often lose connection with the people behind them.

This masterclass is for those who know that clarity must come first, and that strong brands grow from identity.

Authenticity is a superpower.

Are you using it with coherence?

I’m interested

This is NOT marketing. → It’s NOT a formula. → It’s structure and clarity.

This is NOT marketing. → It’s NOT a formula. → It’s structure and clarity.

Who it’s for

  • You lead or are building a business

  • You feel your brand no longer reflects who you are

  • You want to grow with coherence, not noise

What you’ll gain

  • Clarity about your identity as a leader or creator

  • Strategic direction for your brand or project

  • Clear criteria for more confident branding decisions

Who leads it

Rafa Coelho has been creating and repositioning brands for over 21 years, with projects developed across 9 countries and multiple industries. Throughout his career, he has worked with global brands and some of the leading creative, digital, and design agencies.

In 2017, he founded BRAVE, an independent brand building boutique where he leads a multidisciplinary team of strategists, creatives, and designers focused on building brands with identity, purpose, and long-term vision.

Rafa is the creator of the True Identity Brands method, developed from hands-on experience with businesses in transformation. The method helps founders and leaders identify the essence of their identity and translate it into clear, coherent brands capable of sustainable growth.

Problems this masterclass helps you solve

Lack of real differentiation → Your brand competes on price or trends instead of occupying a clear position.

Unfocused or chaotic growth → The business grows, but without structure, priorities, or coherence.

Low perceived value → The market doesn’t fully understand what makes you valuable.

Inconsistent communication → Your message changes across channels, teams, or moments.

Over-dependence on marketing effort → Growth relies on constant campaigns instead of natural attraction.

Misalignment between the leader and the business → Who you are and what the business demands feel disconnected.

Lack of confidence in decisions → Without clarity, every choice feels harder than it should.

If this masterclass resonates with you, leave your contact details. You’ll receive the full information first-hand.

I’m interested