The Real Estate agency that helps people
find their place in the world.
Services
/strategy
/purpose
/naming
/brand identity
/logo design
/brand video
/web design
the quest
Real estate agencies, especially in areas overwhelmed by tourism, tend to carry somewhat negative connotations. These perceptions intensify when it comes to luxury properties, as they are often associated with the displacement of the local population by seasonal tourism that generates quick wealth.
The Costa Tropical in Granada, Spain, is partially affected by this process, and these prejudices were impacting the work of Select, a high-end boutique property search firm with a very different approach from the usual.
/strategy
The Brave team wanted to get to know the people who had used Select's services to cross-check the information they were receiving from the client. This took us out of the office and on a journey along the corners of the Granada coast, where we met people who had personally experienced Select’s services. In-depth interviews were conducted, which later became the basis for testimonial videos that played a crucial role in the rebranding process and the relaunch campaign.
/purpose
There are people who see their job as a way to make things a little better. At Select, we found this mindset in the most genuine way. Deeply in love with their birthplace, the owners of Select took it upon themselves to ensure that the tourism development in La Herradura and the Costa Tropical, in general, would align with a careful selection of individuals who truly appreciate the region's natural and scenic beauty. People who would take care of it and enhance it, rather than simply "use" it for vacation enjoyment. Every transaction is seen as a match between a space and its people. Select's purpose: helping exceptional people find their place in the world.
the revealed truth
the Brave Brand
Fernanda and Silvia, two dynamic women fully aware of the significance of their role in people’s lives and their environment. Brave professionals who approach their work with the understanding that their role in helping people find a better life is almost a therapeutic mission.
A change of home is a change of life, and the professionals at Select ensure the entire process flows smoothly from start to finish— from the search to potential renovations, including all the bureaucracy that such a process might entail. This unique way of working needed to be reflected in a discreet and elegant brand created by and for people who truly enjoy their work and the place where it unfolds. Because some people have beautiful dreams, and helping them make those dreams a reality is a source of genuine happiness.
behind the logo
In nature, spirals have existed for millions of years. Sometimes they serve as a solution for growth, increasing the efficiency of various mechanisms, and other times they simply occupy the least possible space. Spirals and helices perform a wide range of functions and are closely linked to biomimicry.
In this brand image, they help create a unique combination of business solidity and the organic world, with the letter "d" emerging in the form of a spiral as the central feature. This also adds a visual counterpoint of softness and an organic element, establishing a distinctive balance for the NIDO brand logo and opening pathways to the innovation inherent to the company: THE CASA NIDO.
Brand Identity
The thermal inertia of water is well known to anyone in the construction industry, but the technology raised many questions. What about electrical wiring? Can pictures be hung on the walls? Are there limitations on the types of windows that can be installed in a building? Is there a risk of water leaks?
The brand to be developed needed to both inform and reassure on all these aspects, while also conveying the unique origins of the technology. Especially considering that it was just the beginning: behind the water panel, the company was developing a multitude of new technologies capable of revolutionizing the home of tomorrow with a completely sustainable foundation.
Fernanda and Silvia | SELECT Funders
“We quickly understood the limitations of having a brand that doesn't match the scale of your ideas.”
Web
The journey toward a nature-based home that began with a water panel finds its full meaning with the development of the NIDO brand. A set of complex technological advancements designed to work in perfect coordination is told in the simplest way on a website that outlines the paths the company has embarked on to achieve its flagship project: THE CASA NIDO.
Brand Rebirth
Sometimes, a rebranding process has the ability to ground crucial elements of a business—elements that were there but so ethereal they almost went unnoticed. The arduous path of strategy leads to the revelation of those hidden truths, which ultimately translate into pieces capable of condensing months of work into just a few seconds. And suddenly, almost magically, everything makes sense. See brand video / see purpose book
The results
✦
A multidisciplinary team that continues to grow in expertise as innovation progresses.
✦
Growing interest from investors and Passive House studies.
