Making it possible for a personal experience to help transform the lives of many.
Services
/strategy
/purpose
/naming
/brand identity
/logo design
/brand video
/web design
the quest
In recent years, we’ve been witnessing the rise of spiritual and mental wellness retreats, where the focus is not just on physical health but also on emotional and mental well-being. These retreats provide tools for personal growth and self-care. However, in a highly fragmented market, it is not easy for the public to access the wide variety of professionals and therapies available, nor to make an informed choice
For this reason, an entrepreneur from São Paulo decided to share the benefits she had personally experienced by helping others find spiritual and mental support to overcome difficult times or work on personal growth. She created Meu Retiro, a platform that gives exposure to professionals in the field and to the experiences lived by the participants.
the revealed
truth
/strategy
At its launch five years ago, a brand was built to help turn a strong personal purpose into a newborn business model. On one hand, it was necessary to leverage the deep knowledge gained about the sector to attract top workshops. On the other hand, we had to engage users and encourage them to interact by sharing their experiences, so they themselves could act as a quality filter for the retreats offered. But after this initial phase, the brand needed to grow, embracing its role as a leading platform with a solid reputation, a benchmark for retreats across multiple disciplines, both online and in-person. Evolution was essential.
/purpose
If there’s an example of genuine purpose in a brand, it’s this one—the will to democratize and facilitate access to professional help for anyone seeking personal growth through alternative therapies. Brave’s task was to ensure that the brand's intention was understood by all those who could benefit from it, bringing it down to earth and turning it into reality by an improved brand.
the Brave Brand
Daniela Coelho proved to be truly Brave by creating a conversation around something as delicate—and at times taboo—as mental health, shedding light for many others through her personal effort and based on her own experiences.
Brand Identity
After the first 5 years since the brand's launch, in conversation with Brave, it became clear that the brand needed to align with the significant scale the initiative had reached. It had to embrace its role as a leading platform and adapt to changing habits, as everyday retreats were becoming normalized thanks to the online format. It was time to bring to light the evident transformative power of self-awareness, born from the connection between professionals and those seeking an experience of growth or personal improvement.
Behind the logo
A connected line leading to growth with harmony and well-being; a subtle symbolic reminder that geolocates us on a map; a radical simplification of the lotus position... The new logo of Meu Retiro is an energetic symbol with multiple dimensions, representing the iterative process of self-awareness revolving around the individual. A powerful force that orbits around the self through an endless process of improvement.
A welcoming and inclusive symbol that represents the whole made up of mind, body, and spirit, effectively reflecting the brand's new role as an established leader in its category.
Brand Identity
The thermal inertia of water is well known to anyone in the construction industry, but the technology raised many questions. What about electrical wiring? Can pictures be hung on the walls? Are there limitations on the types of windows that can be installed in a building? Is there a risk of water leaks?
The brand to be developed needed to both inform and reassure on all these aspects, while also conveying the unique origins of the technology. Especially considering that it was just the beginning: behind the water panel, the company was developing a multitude of new technologies capable of revolutionizing the home of tomorrow with a completely sustainable foundation.
Daniela Coelho | Meu Retiro CEO
“ Pending clients' review. ”
Brand Activation / Web
Few cosmetic brands have the luck of being able to massively test their formulas through their presence in the amenities of large hotel bathrooms. This was the case for Argan, whose founders decided to create an independent brand for commercial sale after receiving widespread approval from hotel guests, who actively sought to obtain the products for their homes.
The curious challenge we faced was that demand existed before the product itself. This led us to develop a waitlist landing page, accompanied by a campaign to maintain interest and begin establishing the codes, story and purpose of the new brand.
The results
✦
Tens of thousands of people are walking the path of self-awareness, guided by Meu Retiro.
✦
More than XXXXX professional events and retreats have been organized through the platform, multiplying the opportunities for professionals to help those who attend.
✦
Surpassing the five-year mark since its founding, the platform is embracing a bright future with its rebranding process.