Amid the global storm, a new, conscious, and free way to travel emerged worldwide.

Services

/Strategy
/Purpose
/Brand design
/Brand identity
/Launch campaign
/Web design
/Brand video

the quest

During the global health crisis of 2020, we were all challenged to rethink our lives. Governments, businesses, and individuals worldwide faced a mix of confusion, fear, conflicting interests, and uncertainty. In times like these, one thing is clear: you need to stand in what you believe and feel is right. It was in this context that Freedom Travel Alliance was born. Susan Sweetin, from New Jersey, USA launched an alternative airline to provide people with a safe, conscious, and free way to travel. Though the initiative was promising, it needed stronger branding and communication. Our team knew stepping in to help was the right choice.

Person hiking in snowy mountain landscape with large icy glacier in background, wearing a brown hat, yellow jacket, and carrying a gray backpack.
An airplane silhouette with a tropical beach scene on its body, including turquoise water, sandy beach, rocks, and lush green vegetation, and a blue tail fin with a gold logo.

the revealed

truth

/strategy

Creating an alternative for free travel during a time when lockdowns were everywhere was no easy task—but it was possible. This approach helped countless people reunite with their families, relocate to better environments, and transform their lives. Most importantly, it was done in a legal and humane way. The strategy was simple and bold: be honest, act with integrity, and communicate the project’s truth. By doing so, FTA would become not only an alternative for travel but also the heart of a community that shares these values. We knew that supporting the brand in this way would create a future-proof solution, keeping the community strong both during and after the storm.


/purpose

How to materialize the bases of this community? Not by saying but making. By given everything the FTA members need to express themselves, share useful travel information, and have the proper access the new alternative travel solution. By innovating, the way you share information, the way you buy tickets and also the way you experience travel during theses times. That's what FTA did and how inspired the whole movement.

Beige circle with a white star in the center on a white background

the Brave Brand

As the mother of Ted, a 4-year-old who suffered a medicine-related injury, Susan understood firsthand the importance of bodily autonomy and freedom. During a time when the pandemic imposed restrictions that severely impacted freedom of movement and everyone was pressured to comply with extreme measures, Susan knew something had to change. Drawing from her personal experience and her determination to protect her family’s right to choose, she created a safe, conscious, and humane alternative for travel. Her mission became a solution for those who embraced a natural path and sought freedom, offering a way forward for those who valued bodily sovereignty and followed their hearts.

Black circle on a white background with black diamond star in the middle.
Logo of the Freedom Travel Alliance with stylized gold letters 'FTA' and the full name written below.

Brand Identity

The typical strategy in the industry is for a brand to aim to become a movement. For FTA, it was different—the project had already captured the hearts and minds of people worldwide at lightning speed. Now, it finally has a brand that represents alternative travel solutions, embodies the movement, and is recognized as an icon of freedom.

Blueprint of a car logo design with geometric guides and construction lines.
Dark blue background with a stylized gold outline of the word "ATA" in the center. Below, there is a circular logo with the words "FREEDOM TRAVEL ALLIANCE" and "BORN IN 2021 / W / LOVE".

Behind the logo

The FTA logo made tangible the foundations of the project. Merging the concept of freedom with the solidity and trust that an airline need to transmit. We can say that from this point on, the idea had bones, skin, and a shining soul.

Cover of a brand book with an airplane's tail against a cloudy sky background, featuring the Freedom Travel Alliance logo and the text 'BRAND BOOK'.
Slide titled 'INDEX' listing sections for brand attributes, purpose, identity, voice, and strategy.
Inspirational quote on a white background that reads, "Fear is the currency of control, love is the currency of freedom."
Slide with text '1. Brand Bones' on a dark blue background.
Slide presentation with the title "Our Brand is made of this 5 pillars" and a cursor pointing downward.
A website page titled 'Brand Attributes' with five columns: Community, Discovery, Freedom, Creativity, Courage, each with descriptive text underneath. The bottom section has five gold-colored boxes with statements about truthfulness, freedom of movem
Slide with text '2. BRAND SOUL' on a dark blue background.
Slide with the text 'Our Strategy Is' and additional smaller text about creating solutions with smart networks.
Slide featuring the statement: "Our Purpose. Freedom Travel Alliance exists to honor the rights of movement without discrimination by redefining travel inside and out."
Slide with text '3. BRAND BODY' in white and gold on a dark blue background.
A white background with centered text explaining that a logo is a flag that represents, evokes trust, and familiarity when used correctly.
Technical drawing of a car design blueprint with geometric construction lines.
Gold-colored stylized word 'FTA' on a white background.
Gold and black logo for Freedom Travel Alliance with the initials FTA and the full name written below.
Blue background with gold and white logo for Freedom Travel Alliance, featuring the initials 'FTA' and the full name below.
Dark blue background with gold logo and white text reading 'FTA' and 'FREEDOM TRAVEL ALLIANCE' in the center.
Collection of automotive icons featuring a stylized letter 'F' in gold and blue, with variations including a circle, square, and rounded backgrounds, used for branding or logo purposes.
Various logo designs for Freedom Travel Alliance with gold, white, black, and blue backgrounds.
Color palette chart showing shades of gold, blue, gray, and white, with corresponding HEX color codes, color percentages, and RGB and CMYK values. The chart includes labels for Pantone, Foil Gold, and specific RGB and CMYK color codes.
Three vertical color gradient banners in white, blue, and dark blue, each with the website URL 'FreedomTravelAlliance.com' written at the bottom.
Four variations of a logo for Freedom Travel Alliance, featuring a stylized gold 'FTA' and the text 'FREEDOM TRAVEL ALLIANCE' with the website 'FreedomTravelAlliance.com'. The backgrounds are in shades of blue, white, and black.
Logo of Freedom Travel Alliance with gold and black text on a white background.
A landscape view of rolling hills and forested mountains at dusk, with a sunset sky and clouds covering a valley, overlaid with the logo and text of Freedom Travel Alliance.
Comparison of social media and crypto icons in gold and blue for website buttons, organized into categories labeled Basics, Social, and Crypto.
The word 'FAIR' with a nature scene of pink flowers and greenery visible within the letters.
A large gold-colored stylized letter 'F' on a white background.
A white background with gold text and silhouettes of an airplane on the left and palm trees on the right.
Business card with the Freedom Travel Alliance logo in foil gold on a dark background, and contact details including the name Susan Sweetin, CEO, email, and phone number.
A minimalist presentation slide with gray text on a white background. The text reads 'Our Typeface Clean. Modern. Simple.'
Typography chart demonstrating various fonts: lightweight, regular, and heavy, with uppercase and lowercase letters and numbers.
Slide with the text '4. BRAND VOICE' on a dark blue background.
Text slide with a message about connecting with large groups of people who are feeling uneasy or lost in the world.
Comparison chart with two columns, left side titled 'WE ARE THIS' listing positive qualities such as movement, boldness, evolution, creativity, truthfulness, and happiness; right side titled 'WE ARE NOT' listing negative traits such as timid, dreamy,
Collage of outdoor and nature scenes, including a desert road with rock formations and a vehicle, lush green leaves, people camping around a campfire, a hiker overlooking the canyon, and a person relaxing inside a tent with a mountain view.
Collection of four landscape photographs showing a boat on water, a green hillside with a trail, snowy mountains with a rail trail, and a dark mountain scene at sunset.
A collage of six images depicting various people and scenes. Top row, left: two people dancing on top of a blue van in a desert. Top row, middle: dolphins swimming underwater. Top row, right: two people running on a rocky landscape at sunrise or suns
Screenshot of a website titled 'Visual Code', showing a cutout image of a plane tail with a beach scene, and text about travel evolution and a call-to-action button 'Let's go for it'.
Images of different landscapes and cityscapes representing Florida, Texas, Mexico, and Copenhagen, arranged vertically with labels.
Slide with the title 'Visual Code' and the subtitle 'We are corporate but not boring.'
A woman lying on a blue sleeping pad outdoors, wrapped in a gray sleeping bag, with mountains and sky in the background.
Comparison of two images of Tulum Beach, one labeled 'Tulum Beach' showing a sunny beach with rocks and greenery, and the other labeled 'Tulum Beach with FTA' showing a wooden sculpture of a person looking at a sunset over the ocean.
A blue screen with white text reading: "How FTA connects with its community? How we speak the freedom travelers language? Welcome to our community." A yellow cursor icon is at the bottom.
White background with gold text that reads 'GO WITH FREEDOM', and smaller black text below stating 'Powered by FTA FREEDOM TRAVEL ALLIANCE'.
The phrase 'BREATHE THE CHANGE GO' written in uppercase outlined letters.
A quote in gold text reading 'For every new wall, there is a window' on a white background, with a faint outline of a square shape and small text 'Go with freedom.com' at the bottom left.
A white brick wall with three oval windows showing images of a beach and ocean sunset, some palm trees, and cloudy sky. Text on the wall reads, 'For every new wall there is a window.' A bicycle is parked in front of the wall.
Website homepage with the slogan "Breath. Change. Go." and a flight image, featuring navigation options and a sign-up form.
A graphic with a light blue background featuring palm trees, a white airplane, and a stylized outlined shape in the center with a play button icon.
A person with long hair, wearing a brown hat and a yellow jacket, carrying a backpack, walking on snow with a snowy mountain in the background. Text on the image says, 'Go with freedom'.
A white background with a gold swoosh at the bottom left corner and the text "FREEDOM TRAVEL ALLIANCE" underneath.
Presentation slide with the title 'The WINDOW' and a subtitle explaining that the window represents freedom of travel, with a simple outline of a window shape.
Line drawings of three airplane tail fins with the Ferrari logo, one in gold outline, one in blue and gold, and one in a darker shade.
Part of a commercial airplane with a blue and gold tail fin, featuring a stylized letter F, against a white background.
Cover slide with blue background and white text that says 'Our Magazine, High frequency stories, Made by and for nice humans' and a yellow cursor icon pointing downward.
A text infographic contrasting natural and unhealthy human experiences. Natural qualities listed in blue: Travel, Health, Breath, Truth, Freewill, Happiness, Freedom. Unnatural qualities listed in orange: Discrimination, Censorship, Violence, Lie, Sl
Cover of a magazine titled "Super Natural" with a background of a person holding balloons and a landscape in the distance
Slide with the text '5. BRAND DREAM' on a dark blue background.
A presentation slide with the headline 'We Have a Real Dream' and text about knowing what is going on and having a plan. The slide has a light background and blue text.
Inspirational quote about travel, self-contained ecosystem, and creating new ways to live in a changing world.
Dark blue background with a gold logo and white text that reads "FREEDOM TRAVEL ALLIANCE" and the website URL "FreedomTravelAlliance.com".
2021 achievement infographic for the Freedom Travel Alliance, featuring a stylized bridge with the words 'Freedom,' 'Flights,' 'Members in Countries,' 'New Unique,' and 'Subscribers.' The logo at the bottom reads 'FTA' with the full name encircling it, and the website URL 'FreedomTravelAlliance.com'.

Brand voice

The core mindset is that every problem has a solution—and if there is a solution, we can find it. By working together, we can make the journey easier and better. This was the foundation for communicating with the FTA community: speaking courageously about what many couldn’t say, being creative, and reaching wider audiences. It was about leading by example and staying.

An airplane with a tropical beach scene on its body, showing palm trees, rocks, and water, with bold text below reading 'FREEDOM IS THE RESULT OF THE RIGHT CHOICE'.
A graphic with the question, "Can freedom be silenced?" in bold yellow font, featuring a vintage microphone on a blue background, and a message about censorship and staying free.
An airplane flying against a blue sky with white clouds, overlaid with yellow text that reads 'NO EXCUSE, IT'S NOT ONLY ABOUT TAKING ACTION, BUT YOU HAVE TO CHOOSE TO #GOWITHFREEDOM' and a website URL 'FreedomTravelAlliance.com' at the bottom.
A stylized airplane with colorful Copenhagen buildings along the fuselage, and text reading 'Yes We Did,' 'Congratulations,' and 'Copenhagen,' with the logo of Freedom Travel Alliance below.
Part of a colorful hot air balloon with text overlay promoting voting for freedom, featuring hashtags #GowithFreedom and website FreedomTravelAlliance.com.
An airplane being pulled down by a large virus-like ball with the text 'Flight Cancelled? Nope, Not With Us!' and the website FreedomTravelAlliance.com.

Web design

Doing the best with the tools we have. Using a template website platform and counting with the experience of the volunteers we create a pioneer crypto payment platform for booking flight tickets.

Membership were made and created a intranet for sharing knowledge and uncensured information. The platform was the nucleus of the ecosystem for the entire community. Basically we build in a couple months a whole new business model in place.

See website
Ilustration of letters B and B, black andwhite in a circle. Representing Brave Brands

Brand
activation

Launch campaign

Go With Freedom was at the same time a perfect call to action for FTA engage with it´s communities and a space where this people can meet, share ideas and grow together. GWF is the face of the community. This is where the corporate and solutions side of FTA converges with the attitude and the spirit of the freedom lover.

Webpage design for the Go With Freedom Festival featuring travel and adventure themes. It includes a plane, palm trees, a woman on a beach at sunset, and festival info in bright colors with text promoting freedom and travel.
A smiling blonde woman in a white shirt and black vest against a white background.

Susan Sweetin | FTA Founder

“ When I needed it most, Rafa and the team at Brave Brands stepped in and completely transformed Freedom Travel Alliance’s brand and online presence. What was once a confusing and uninspiring website became a powerful, engaging, and visually stunning platform that truly captured the heart and soul of our mission.

I always say that whatever Rafa touches turns to gold, and FTA was no exception. He didn’t just redesign a website—he redefined how we presented ourselves to the world. Through insightful questions and a deep understanding of our purpose, Rafa helped us recognize the strength of our biggest supporters and harness their passion to fuel our growth. His strategic vision extended beyond aesthetics, shaping how we communicate, engage, and expand our impact.

Thanks to BRAVE, FTA now has a brand identity that reflects the movement we’ve built. Their expertise in branding, storytelling, and audience engagement has been invaluable, and I couldn’t recommend them more highly to any business ready for a transformation.

The results

✦
Thousands reunited with loved ones and improved their lives, including access to critical treatments, through FTA flights.

✦
FTA attracted a whole family of global volunteers and donors to support the cause.

✦
The project pioneered crypto payments in aviation, expanding service access.

✦
Susan hosted Freedom Talks, bringing together experts in health, science, aviation, and more to speak openly despite widespread censorship.

✦
The brand achieved the impossible, inspiring with its message of bravery and authenticity.

If you think your company is going through a period of change and you need a new point of view, be Brave, give us a call.

We are sure that, from the first conversation, and without any obligation, we can help you imagine a bigger future for your project.

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