Amid the global storm, a new, conscious, and free way to travel emerged worldwide.
Services
/Strategy
/Purpose
/Brand design
/Brand identity
/Launch campaign
/Web design
/Brand video
the quest
During the global health crisis of 2020, we were all challenged to rethink our lives. Governments, businesses, and individuals worldwide faced a mix of confusion, fear, conflicting interests, and uncertainty. In times like these, one thing is clear: you need to stand in what you believe and feel is right. It was in this context that Freedom Travel Alliance was born. Susan Sweetin, from New Jersey, USA launched an alternative airline to provide people with a safe, conscious, and free way to travel. Though the initiative was promising, it needed stronger branding and communication. Our team knew stepping in to help was the right choice.
the revealed
truth
/strategy
Creating an alternative for free travel during a time when lockdowns were everywhere was no easy task—but it was possible. This approach helped countless people reunite with their families, relocate to better environments, and transform their lives. Most importantly, it was done in a legal and humane way. The strategy was simple and bold: be honest, act with integrity, and communicate the project’s truth. By doing so, FTA would become not only an alternative for travel but also the heart of a community that shares these values. We knew that supporting the brand in this way would create a future-proof solution, keeping the community strong both during and after the storm.
/purpose
How to materialize the bases of this community? Not by saying but making. By given everything the FTA members need to express themselves, share useful travel information, and have the proper access the new alternative travel solution. By innovating, the way you share information, the way you buy tickets and also the way you experience travel during theses times. That's what FTA did and how inspired the whole movement.
the Brave Brand
As the mother of Ted, a 4-year-old who suffered a medicine-related injury, Susan understood firsthand the importance of bodily autonomy and freedom. During a time when the pandemic imposed restrictions that severely impacted freedom of movement and everyone was pressured to comply with extreme measures, Susan knew something had to change. Drawing from her personal experience and her determination to protect her family’s right to choose, she created a safe, conscious, and humane alternative for travel. Her mission became a solution for those who embraced a natural path and sought freedom, offering a way forward for those who valued bodily sovereignty and followed their hearts.
Brand Identity
The typical strategy in the industry is for a brand to aim to become a movement. For FTA, it was different—the project had already captured the hearts and minds of people worldwide at lightning speed. Now, it finally has a brand that represents alternative travel solutions, embodies the movement, and is recognized as an icon of freedom.
Behind the logo
The FTA logo made tangible the foundations of the project. Merging the concept of freedom with the solidity and trust that an airline need to transmit. We can say that from this point on, the idea had bones, skin, and a shining soul.
Brand voice
The core mindset is that every problem has a solution—and if there is a solution, we can find it. By working together, we can make the journey easier and better. This was the foundation for communicating with the FTA community: speaking courageously about what many couldn’t say, being creative, and reaching wider audiences. It was about leading by example and staying.
Web design
Doing the best with the tools we have. Using a template website platform and counting with the experience of the volunteers we create a pioneer crypto payment platform for booking flight tickets.
Membership were made and created a intranet for sharing knowledge and uncensured information. The platform was the nucleus of the ecosystem for the entire community. Basically we build in a couple months a whole new business model in place.
Brand
activation
Launch campaign
Go With Freedom was at the same time a perfect call to action for FTA engage with it´s communities and a space where this people can meet, share ideas and grow together. GWF is the face of the community. This is where the corporate and solutions side of FTA converges with the attitude and the spirit of the freedom lover.
Susan Sweetin | FTA Founder
“ When I needed it most, Rafa and the team at Brave Brands stepped in and completely transformed Freedom Travel Alliance’s brand and online presence. What was once a confusing and uninspiring website became a powerful, engaging, and visually stunning platform that truly captured the heart and soul of our mission.
I always say that whatever Rafa touches turns to gold, and FTA was no exception. He didn’t just redesign a website—he redefined how we presented ourselves to the world. Through insightful questions and a deep understanding of our purpose, Rafa helped us recognize the strength of our biggest supporters and harness their passion to fuel our growth. His strategic vision extended beyond aesthetics, shaping how we communicate, engage, and expand our impact.
Thanks to BRAVE, FTA now has a brand identity that reflects the movement we’ve built. Their expertise in branding, storytelling, and audience engagement has been invaluable, and I couldn’t recommend them more highly to any business ready for a transformation.
The results
✦
Thousands reunited with loved ones and improved their lives, including access to critical treatments, through FTA flights.
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FTA attracted a whole family of global volunteers and donors to support the cause.
✦
The project pioneered crypto payments in aviation, expanding service access.
✦
Susan hosted Freedom Talks, bringing together experts in health, science, aviation, and more to speak openly despite widespread censorship.
✦
The brand achieved the impossible, inspiring with its message of bravery and authenticity.